Slottsholmen

Björn Ulvaeus grew up in the small town of Västervik in Sweden. He left it for a career in music that took him to the top of the charts and around the world. When Björn was young, the island of Slottsholmen in Västervik was the place to go on weekends and he had a vision of creating a meeting place like that again. The result is a new building on Slottsholmen with a hotel, restaurant and a marina.

The logotype for Slottsholmen has a thin wavy line that is not only inspired by the location of Slottsholmen, being built on water, but is also related to sound waves in music. The wavy line can also be found in the Slottsholmen’s brass signage, stationery notepads, light fittings and outdoor bench. A custom typeface was also designed for the identity.

To give contrast to the clean identity we introduced the graphic illustration style of Patrick Vale. His illustrations are used on the menu and as framed prints in the hotel and restaurant. The Baltic sea and yellow lichen from Västervik’s archipelago formed the basis of the primary colour palette, while the pink comes from the building's colour.

Björn has also written a collection of stories from his childhood in the town of Västervik and from his career in music, to coincide with the opening of Slottsholmen.

Björn’s book is bound by a yellow linen cloth with a hand lettered debossed cover which reads 'You Are Who You Meet'. A belly band is wrapped around the journal inspired book with a seamless panoramic view from Västervik to New York. The illustration captures the idea behind the Slottsholmen concept of bringing the world home to Västervik. The book typography was inspired by Björn’s creative process of how he wrote his songs and plays with the use of a typewriter. The dynamic illustrations and lettering by Patrick Vale are not seen as separate entities but are integrated with the stories, in order to give them life and a personal feeling. The blue and yellow colour palette was also inspired by Björn’s Swedish origins.

Contribution: Design
Collaborators: Rickard Villard, Patrick Vale, Matias Palm-Jensen, Madelene Hansson Forsberg, Johan Öhlin, Maria Ramos and Mikaela Kaskal
Client: Björn Ulvaeus

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Kinetic

Kinetic
Retail Typeface

Rolleiflex Numbers

Studio Kleiner
Rolleiflex Numbers

Jägermeister

Jägermeister
Custom Typeface

NK

Nordiska Kompaniet
Packaging Programme

Folkoperan

Folkoperan
Graphic Identity

RFSU

RFSU
Custom Typeface

Slottsholmen

Slottsholmen
ABBA's Björn Ulveaus

Them—and—Us

Amnesty International
Them—and—Us

Artois

Stella Artois
Artois Campaign

Rädda Barnen

Rädda Barnen
Anti-child Abuse Catalogue

Guldbaggen

Swedish Film Institute
Guldbaggen Identity

Friends

Friends
Anti-bullying Campaign

Tiger Jeans

Tiger Jeans
Super Stretch Denim Campaign

Tiger of Sweden

Tiger of Sweden
Fashion Campaigns & Designs

Lowe Brindfors

Lowe Brindfors
Graphic Identity

Swedbank

Swedbank
Brand Image Identity