RFSU

RFSU (Swedish Association for Sexuality Education) commissioned design agency A+X to update their graphic identity. RFSU were looking for a more modern expression to their communication. 'RFSU headline', designed by NM type, is an important part of this modernisation.

Included in the brief, RFSU wanted a modern and bold font that stood out so that the messages communicated by the organization had the power to reach their audience.

RFSU Headline is striking and bold but the curved lines in the letters also give a soft expression. The letters are large and clear but also narrow to accommodate more letters per row. The contrast of the design is eye-catching however retains a soft, friendly persona.

The display font is designed for use in headings and large text on eg. posters, signs and digital channels. It'sclear purpose: getting attention. Along with the pink colour, the new RFSU font gives a visual expression that is easy to recognise regardless of the channel.

Contribution: Type design
Collaborators: Maria Ramos and Cristoffer Öhrling (A+X)
Client: RFSU

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