Brindfors

When Lowe Brindfors, Sweden's largest and oldest advertising agency turned 30, a new design identity was introduced. It’s aim was to visualise their belief in the importance of idea-driven communication. Each piece of stationary has a message or visual relevance to it's context, explaining or adding a different perspective to the item in question. A crafted, sober expression was introduced but with a relaxed, witty tone of voice. The typefaces and aesthetic inspiration was taken from the late 70's (when they were founded) and the colour palette was inspired by their office building (a former garage for trams). Formal yet personal.

Contribution: Art direction and graphic design
Collaborators: Jakob Brundin, Mark Winelid, Martin Ericson and Tim Scheibel
Client: Lowe Brindfors

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Kinetic

Kinetic
Retail Typeface

Rolleiflex Numbers

Studio Kleiner
Rolleiflex Numbers

Jägermeister

Jägermeister
Custom Typeface

NK

Nordiska Kompaniet
Packaging Programme

Folkoperan

Folkoperan
Graphic Identity

RFSU

RFSU
Custom Typeface

Slottsholmen

Slottsholmen
ABBA's Björn Ulveaus

Them—and—Us

Amnesty International
Them—and—Us

Artois

Stella Artois
Artois Campaign

Rädda Barnen

Rädda Barnen
Anti-child Abuse Catalogue

Guldbaggen

Swedish Film Institute
Guldbaggen Identity

Friends

Friends
Anti-bullying Campaign

Tiger Jeans

Tiger Jeans
Super Stretch Denim Campaign

Tiger of Sweden

Tiger of Sweden
Fashion Campaigns & Designs

Lowe Brindfors

Lowe Brindfors
Graphic Identity

Swedbank

Swedbank
Brand Image Identity