Tiger of Sweden

Tiger of Sweden’s history started in 1903 in Uddevalla, Sweden. The brand has its foundation in a strong confection tradition and solid tailoring skills for over 100 years. Tiger has a vision of ‘taking the suit from the bank to the street’. With our image campaigns we wanted to attract a creative individual with a modern Scandinavian attitude. The core values of the brand is ‘a different cut’ – a symbol for a different mindset which implies a constant development, both designwise and intellectually. Taking inspiration from their inhouse fashion designers we used unexpected combinations of graphic silhouettes, die cuts, paper materials and details with our imagery and printed design. The image campaigns were released in over 20 countries along with the packaging and lookbooks which were distributed in 48 branded stores.

Contribution: Art direction and graphic design
Collaborators from 2005 to 2010: Andreas Larsson, Caroline Agné, Christian Coinbergh, Christian Lippich, Emma Löfström, Fredrik Blank, Fredrik Skogkvist, Jesper Kling, Isabel Englund, Kjell Benettsson, Leo Dahlin, Madelene Hansson Forsberg, Marcus Ohlsson, Martina Hoogland Ivanow, Per Håkans, Peter Gerhrke, Robert Rydberg, Ronnie McDonald, Sandra Freij, Tim Scheibel, Ulrika Dalin, Ulrika Eriksson, Vania Zouravliov, Åsa Göransson
Recognition: New York Festivals - Nomination (Packaging Design), Guldägget - Bronze (Print)
Client: Tiger of Sweden

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Kinetic

Kinetic
Retail Typeface

Rolleiflex Numbers

Studio Kleiner
Rolleiflex Numbers

Jägermeister

Jägermeister
Custom Typeface

NK

Nordiska Kompaniet
Packaging Programme

Folkoperan

Folkoperan
Graphic Identity

RFSU

RFSU
Custom Typeface

Slottsholmen

Slottsholmen
ABBA's Björn Ulveaus

Them—and—Us

Amnesty International
Them—and—Us

Artois

Stella Artois
Artois Campaign

Rädda Barnen

Rädda Barnen
Anti-child Abuse Catalogue

Guldbaggen

Swedish Film Institute
Guldbaggen Identity

Friends

Friends
Anti-bullying Campaign

Tiger Jeans

Tiger Jeans
Super Stretch Denim Campaign

Tiger of Sweden

Tiger of Sweden
Fashion Campaigns & Designs

Lowe Brindfors

Lowe Brindfors
Graphic Identity

Swedbank

Swedbank
Brand Image Identity