Kinetic

Kinetic is a geometric sans-serif family that draws on the simplicity and playfulness of Alexander Calder’s art. Geometry is present in the structure of the characters but not in a mathematical manner. Kinetic adopts a new approach for the design of a geometric sans by introducing a more organic appearance in text.

The playful proportions, the large apertures and the long ascenders make for a distinctive typeface. It is a unique design that renders well on screen and looks good in printed text. The slightly curved endings reference the bleeding of printed type and give the characters a softer feel on screen.

Kinetic is a crafted design that comes in 3 weights with italics. It is a modern text typeface that feels comfortable to read. It displays text with a light, soft and organic appearance. The design is intended for a wide range of applications, which include advertising, branding, web and editorial design.

Contribution: Type design, graphic design and art direction
Collaborator: María Ramos
Recognition: New York Type Directors Club

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Kinetic

Kinetic
Retail Typeface

Rolleiflex Numbers

Studio Kleiner
Rolleiflex Numbers

Jägermeister

Jägermeister
Custom Typeface

NK

Nordiska Kompaniet
Packaging Programme

Folkoperan

Folkoperan
Graphic Identity

RFSU

RFSU
Custom Typeface

Slottsholmen

Slottsholmen
ABBA's Björn Ulveaus

Them—and—Us

Amnesty International
Them—and—Us

Artois

Stella Artois
Artois Campaign

Rädda Barnen

Rädda Barnen
Anti-child Abuse Catalogue

Guldbaggen

Swedish Film Institute
Guldbaggen Identity

Friends

Friends
Anti-bullying Campaign

Tiger Jeans

Tiger Jeans
Super Stretch Denim Campaign

Tiger of Sweden

Tiger of Sweden
Fashion Campaigns & Designs

Lowe Brindfors

Lowe Brindfors
Graphic Identity

Swedbank

Swedbank
Brand Image Identity