Indaba

Movement was born as a collaboration with Design Indaba, which every year host a globally acclaimed conference in Cape Town.

Together with María Ramos, we worked together with the South African dancer Andile Vellem to create a typeface inspired by the movements in dance.

The research and experimentation with shapes lead to the Hungarian choreographer Rudolf Laban, who studied the movement of the human body. He identified the characteristics of movement and described it by the inner intention of the dancer.

The typeface inspired by Andile’s performance was adapted to a variable font format. The type family has four design extremes, representing different use of weight and space; Direct Black, Direct Thin, Indirect Black and Indirect Thin.

Direct represents quick and bound movement, and letters with straight lines. While indirect represents slow and flexible movement, and letters with curved shapes. The variable font also includes any weight and curvature in between the extremes.

Movement, the new experimental display typeface, was presented on stage at Design Indaba 2019 conference. Any designer or type user can now download this new typeface from NM type’s website and use it for free.

We brought the art of dance into type design. Shapes written on air, by the movement of the dancer, are captured in a typeface to be used in print and on screen.

Contribution: Type design, graphic design and art direction
Collaborator: María Ramos and Andile Vellem
Client: Design Indaba

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Indaba

Design Indaba
Experimental Variable Font

Kinetic

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Rolleiflex Numbers

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Jägermeister

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NK

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Folkoperan

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RFSU

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Custom Typeface

Slottsholmen

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ABBA's Björn Ulveaus

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Artois

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Rädda Barnen

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Friends

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Tiger Jeans

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Tiger of Sweden

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Lowe Brindfors

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Swedbank

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Brand Image Identity